JP Morgan


Summary

 

On a partnership basis Archer Software and Runtime Technologies implemented Brand Asset Management (BAM) system at JPMorgan Chase – a leading financial services company with global scale and reach. BAM makes managing brands easier, more effective, and cost-efficient because of 4 advantages: 1) Features/Functionality; 2) Architecture/Infrastructure; 3) Open Source; 4) Software as a Service (SaaS).

 

2008: as marketing processes grow in quality and quantity a need for BAM system appears at JP Morgan Chase

Benefits

2009: – the system is implemented and used by almost 1000 company’s marketing managers

  • JP Morgan’s marketing budget dropped 8% (!) due to the usage of BAM
  • JPM Corporate Brand Manager says: “It’s awesome: delivered fast, fits my budget, easy to use. Cuts my admin time by 50%"